Remember those Coors Light commercials with the stupid song proclaiming what guys love? "Football on tv, etc." It was a dumb commercial, but one part in particular caught my attentions. Near the end, we are presented two nubile young blondes, and are informed that they are twins, obviously implying a three way with sisters. Isn't that a bit, well, incestuous? Finally, Salon notices too. Since Salon has decided to become annoying as hell with ads, here are some parts I liked in the article:

Besides being just plain hot, the aesthetically gifted 26-year-old blondes featured in the campaign are twin sisters. Twin sisters whose four blue eyes seem always to be saying, "Hey boys, anyone up for a three-way?" Sisters in a three-way? Gross.

Diane and Elaine are knockouts, no question, relatively not super skanky, and entrepreneurially spirited. But is their combined T&A factor that much greater than that of two equally hot but unrelated models? And, if so, why?

This part made me laugh out loud:

Greg, a 30-year-old business school student, went dumb when I asked him how he felt about the incestuous connotations in the "Here's to Twins" Coors ads. The look of incredulous annoyance on his face -- it read, "What the hell is your problem?" -- was one I would come to know well. I would also come to know that explaining I have no problem, but am simply wondering why it is that the implicit sexual relationship between twin sisters sits just fine with him, and in fact strikes him as fucking awesome, was not only futile but cruel. I had no idea that asking men to analyze the biological relationship between Diane and Elaine Klimaszewski would be like asking a 7-year-old to analyze the time frame for Santa's worldwide toy delivery schedule.

Ok, this is the conclusion, which is startling because I think she gets it exactly right. Who would have thought to find insight in Salon!

From my research I learned that men find real-life relationships are hard enough. All those post-coital responsibilities -- holding, talking, breakfast, phone calls, talking, commitments, talking, anniversaries and valentines, plus all that talking -- can really stress a guy out. So the less they have to act like decent human beings in their fantasies, the better. Even the most universal of male fantasies -- having two women at once -- turns nightmarish when interrupted by thoughts of emotional obligations. (Does this mean I have to call both of them the next day?) Their fantasies are about what could happen in a world free from the rules of wives and girlfriends (and, obviously, the rules of attraction) and from the reality that two identical women are biological twins. Even if they are really, really hot.

This is why Diane and Elaine are such a bargain. At least for fantasy purposes, men seem to perceive the pair as essentially one woman, with the bonus of two bodies. Two bodies servicing his body. Four boobs for the price of two.